The ever-increasing need for sustainable solutions is no longer a luxury, but a pressing reality. Across the globe, both consumers and corporations are opening their eyes to the importance of sustainability, which is all about providing for the needs of the present without jeopardising the capacity of future generations to meet their own. The three foundational pillars of sustainability - economic, environmental, and social - are now a critical part of the business lexicon. In fact, the vast majority of executives (90% to be exact) now acknowledge the importance of sustainability. However, the issue lies in the fact that only 60% of companies have an actual sustainability strategy in place. We partnered with Kitsch to ensure they would be the exception.

Born in 2010, Kitsch is an accessory powerhouse, now present in more than 20,000 retail locations, has been making waves in the realms of beauty, fashion, and lifestyle. Famed for its affordable yet innovative solutions, Kitsch is now setting its sights on a new frontier - sustainability. The brand has made a commitment to replace as much of its packaging as possible with sustainable alternatives. Amidst this pivot towards green solutions, we partnered with Kitsch, lending our expertise to support this noble endeavour.

The Partnership

We partnered with Kitsch to assist them with this transition from plastic to sustainable packaging and to support their marketing team by designing a variety of assets, our collaboration was very productive. Over the course of six months, we have developed paper alternative packaging for many of their products, and ensure the company was ready to implement these solutions when they were ready to commit to the issue. Our collaboration also encompassed the elaboration of several pitch decks, advertising graphics, email templates, and animated assets to support their marketing efforts, respecting and expanding the brand’s communication guidelines. Click here to see how Kitsch has leveraged our Brand Management services.