NIKE · Wayfinding System for Multicity Sneaker Event

Client

Nike

Team

Marketing

Company

Ábiké Studio

Category

Retail

Scope

Wayfinding System

Year

2023

Summary

In an inspiring collaboration, we joined forces with the esteemed Nike Marketing team to innovate and push boundaries in the creation of a wayfinding system for a Jordan x Spider-Man event in New York and Los Angeles. However, due to a commitment to confidentiality, we are unable to reveal specific details pertaining to the project. Nevertheless, we express immense pride and satisfaction for the opportunity to work in tandem with Nike, as we continue to help companies articulate business, brand, and behaviour.

Next Week Club

Business, Brand and Behaviour