Conrad Lee
Hong Kong, HK
2022
Product & Manufacturing
(MVP) Startup Branding
Packaging Design
In a world gone mad with boxed-up keepsakes, Conrad Lee took a stand. His space, once a calm in the storm, became a loud chaos of colourful clutter. Born from this wild mayhem was Boxzes - custom sanctuaries that set these treasures free, putting them in the limelight they deserved.
Boxzes' visual identity embraces a duality that speaks to their luxurious yet youthful positioning. The logo, with its solid baseline and capitalised letters, strikes a balance between the conservative legacy of their inspirations and the innovative spirit of their aspirations. While the symbol remains untouched, the matching type has been redefined to enhance the overall harmony of the composition. It is a visual journey where tradition and innovation coexist, propelling Boxzes towards their unique vision of future.
— Conrad Lee, Founder
Business, Brand and Behaviour