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Brand
Positioning

Brenna targets those daunted by the current inflation and economic uncertainty. While traditional platforms can't always break down complex financial strategies, Brenna steps in with tailored advice for every level of financial literacy. Using her distinctive voice, we have created an idiosyncratic blend of her passions - finance, whale spotting, and Chinese culture, attracting a diverse audience and establishing herself as a trusted financial guide.

Purpose

The brand aims to demystify the world of personal finance amidst economic uncertainty. Their mission is to empower individuals to make well-informed financial decisions, building resilience against economic instability. By providing customised advice, she strives to simplify complex financial strategies and news, helping people remain invested in their long-term financial goals even amidst challenges like the current inflation scenario.

Audience

The audience spans young professionals starting to build their wealth and mid-career individuals securing their financial futures. These individuals understand the importance of financial planning and are actively seeking expert guidance to navigate personal finance effectively amidst economic turbulence. The brand caters to individuals feeling overwhelmed by the complexities of economic uncertainty. 

Tone

Brenna Hardman's tone is sophisticated yet accessible, making complex financial topics digestible for a broad audience. She maintains an analytical approach, offering thorough insights while keeping an optimistic and engaging style. The forward-thinking, inquisitive, and informative tone mirrors that of Wired Magazine, effectively drawing the reader into the conversation about personal finance.

Personality

The brand personality is a blend of wit and sophistication, establishing Brenna as a unique voice in the financial advice market. While she offers high-quality service, her distinctive narrative, which combines unrelated elements such as whale spotting and Chinese culture, generates interest. Her engaging style and ability to simplify complex topics make her an accessible and trusted advisor in the field.

Startup
Branding

Inspired by the fashion industry's creative freedom, Brenna's visual identity cleverly weaves her unrelated interests into her professional persona. Her brand name, written in strong, heavy typography, includes the term 'whale-spotting' in Chinese, creating a memorable and conversation-starting visual. Coupled with a refined and consistent social media presence, Brenna is making waves in the personal finance world, all while staying true to her unique self.