Principal
Conrad Lee
Location
Hong Kong, HK
Year
2022
Category
Product & Manufacturing
Service(s)
(MVP) Startup Branding
Bespoke
Packaging Design
Summary
In a world gone mad with boxed-up keepsakes, Conrad Lee took a stand. His space, once a calm in the storm, became a loud chaos of colourful clutter. Born from this wild mayhem was Boxzes - custom sanctuaries that set these treasures free, putting them in the limelight they deserved.
(MVP)
Startup
Branding
Boxzes' visual identity embraces a duality that speaks to their luxurious yet youthful positioning. The logo, with its solid baseline and capitalised letters, strikes a balance between the conservative legacy of their inspirations and the innovative spirit of their aspirations. While the symbol remains untouched, the matching type has been redefined to enhance the overall harmony of the composition. It is a visual journey where tradition and innovation coexist, propelling Boxzes towards their unique vision of future.
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"After taking some time to reflect on the rebranding, I must admit that it has only grown on me further. It's uncanny how you managed to anticipate my preference for green, a color that has captivated me for the past few years. The shade you chose, resembling the enchanting hue derived from the jade stone known as Emperor Green, is a brilliant selection!"
— Conrad Lee, Founder
Next Week Club
Business, Brand and Behaviour