KITSCH · Recreating the iconic packaging towards sustainable alternatives

Brand Management

Principal

Cassandra Thurswell, Founder

Company

Kitsch

Credits

Ahnika White-Handgraaf, Copywriter
Polly Lin, Art Director

Category

Fashion & Beauty

Scope

Custom Solutions | Packaging Design, Pitch Decks, Advertising Graphics, Email Templates

Year

2021 - 2022

Summary

In an era where sustainability is paramount, Kitsch, a global beauty leader, embraced this call to action. Collaborating with us, they set out to revolutionise their packaging process, transitioning from plastic to paper while maintaining their innovative reputation.

UO.

Brand
Management

We provided Kitsch with comprehensive solutions, guiding their shift from plastic to paper alternative packaging. Our six-month collaboration led to the design and development of innovative packaging solutions, ready for integration when Kitsch decided to dive in. Beyond packaging, we backed their marketing team, producing pitch decks, advertising graphics, email templates, and animated assets, carefully abiding by and enhancing their communication guidelines. Together, we have made sustainability not just aspirational, but attainable.

Insert card

Kitsch-Ads-The-Stephanny-de-Paula-02

Digital assets

Email headers

Kitsch-Ads-The-Stephanny-de-Paula-01

Advertising graphics

die-lines-new-packaging-kitsch

Packaging

kitsch-Shampoo-Bag-01

Pitch deck

Next Week Club

Business, Brand and Behaviour

Elsewhere

Instagram/ Spotify /LinkedIn / Medium