Principals
José Magalhães, Co-Founder
Gustavo Rademacher, Co-Founder
Location
Rio de Janeiro, Brazil
Year
2023
Category
Entertainment
Service(s)
Chapter 1 — Brand Strategy
Chapter 2 — Visual Identity
Chapter 2 — Digital Experience
Chapter 4 — Social Content | In Progress
︎︎︎ Brand Management
Bespoke
RFI, RFP, Pitch Deck
Summary
In a digital era where storytelling formats are ever-evolving, we collaborated with Sala de Roteiro to pioneer a new trajectory for scriptwriting. Building a transformative brand strategy, creating a dynamic visual identity, shaping an intuitive digital experience and carving out an engaging social media strategy formed the crux of our partnership.
No. 1
Brand
Strategy
Understanding the dualities in Sala de Roteiro's brand - mass appeal versus exclusive appeal - we crafted a strategy that embraced these contrasts. The mission was to bridge the gap between their script narratives and their digital presence. Inspired by the Bauhaus movement, we positioned Sala as an industry trailblazer, leveraging its unique ability to balance functionality with creative flair, mirroring the company's vision of revolutionising storytelling.
Purpose
Sala de Roteiro's brand purpose is to breathe life into captivating narratives that transcend boundaries, provoking thought and evoking emotion. With unwavering dedication, Gustavo Rademacher and José Magalhães strive to create timeless stories that resonate with authenticity, leaving a lasting imprint on the hearts and minds of their audiences.
Audience
Sala de Roteiro's ideal audience comprises discerning individuals hungry for compelling stories that defy conventions. They seek thought-provoking narratives, characterised by intricate character development and emotional depth. They appreciate the fusion of innovation and tradition, embracing storytelling as an immersive and transformative experience.
Tone
Sala de Roteiro's tone of voice is a delicate harmony of sophistication and accessibility. It resonates with a warmth that invites engagement, while maintaining an air of artistic refinement. Balancing quiet confidence and humility, their voice resonates with authenticity, leaving an indelible mark on the hearts of their captive audience.
Personality
Sala de Roteiro exudes a personality that is both captivating and approachable. It possesses a creative spirit that thrives on authenticity, intertwining passion with precision. With a touch of enigmatic charm, it embraces the art of storytelling, weaving narratives that leave a lasting impact on the imagination of its audience.
No. 2
Visual
Identity
Sala de Roteiro's visual identity needed to evolve, reflecting its desire to venture beyond their crime-genre portfolio. We selected a minimalistic, sans-serif font, symbolising a forward-thinking approach. To represent their craft, a caret symbol was added. The logo came alive with an animation, embracing a duality concept, black and white were the chosen colours, while projects dictated the use of primary colours. The visual branding now conveys a clear, bold future for Sala.
No. 3
Digital
Experience
Sala's digital platform was designed to embody the concept of duality. Its layout offers two distinct paths: discovering upcoming projects or exploring the company's services. The website, developed on WordPress, ensures seamless navigation and video exhibition. Notably, the addition of moodboards has become a conversation starter, creating an engaging, immersive experience. The improved digital experience has positioned Sala as an industry game-changer.
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"Since working with Stephanny, we’ve been hearing compliments every time we share a project, and our company has been perceived very differently by other players. She worked not only as a designer but also a strategist who was able to find the intersection between my partner’s vision and mine and help us reach our common goals."
— Gustavo Rademacher, Co-Founder
Next Week Club
Business, Brand and Behaviour