Principal
Paola Vilas, Founder
Location
Rio de Janeiro, Brazil
Year
2017 - 2018
Category
Arts & Culture
Service(s)
Chapter 4 — Social Content
Bespoke
Pitch Decks, Lookbooks, Advertising Graphics, Email Templates, Social Media Templates
Summary
Paola Vilas, an innovative designer from Rio de Janeiro, is carving out a significant role in the contemporary art world. Despite women's underrepresentation in the arts, Vilas is making waves with her eponymous brand. Her creations go beyond the realms of mere jewellery, invoking narratives about femininity and societal norms.
Ch. 4
Social
Content
During a pivotal year for the brand in 2017, we took the helm of their social media strategy and content creation. Working within a small but passionate team, we utilised cinemagraphs, a captivating medium blending still images with subtly animated movements. This decision turned out to be instrumental for the brand. It highlighted the unique facets of Vilas' jewellery, leading to a significant increase in brand engagement and followers. Our strategy also garnered attention from leading international magazines, further solidifying our standing and expanding our responsibilities towards press content and media kits.
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